Summary: If you’re a vendor on Amazon and not aware of the value of Enhanced Brand Content (EBC), or don’t know—what is EBC and its benefits—then you’re missing a big opportunity to showcase your products effectively. This blog covers everything from A to Z about Amazon Enhanced Brand Content (EBC), including ways to optimize A+..
Tools like Amazon and Google are crucial today. These two search engines are popular for their ease of use. However, due to their popularity, e-commerce enterprises face fierce competition. In fact, some brands are struggling with increased marketing competition. However, Amazon SEO and Google SEO differ. Online retailers should be able to distinguish between them..
Optimize Your Amazon Strategy: The Role of ASIN Targeting Advertising on Amazon is very competitive and getting people to notice your product can feel like shouting in a crowded market. How nice would it be to just deliver your message straight to people looking for the same product. Well, ASIN Targeting grants you this wish,..
Amazon brings global shopping experience to South Africa with Amazon.co.za. Get ready, South Africa! Amazon’s coming means significant changes for online shopping. The fact that Amazon decided to launch a specialized website, Amazon.co.za, demonstrates how much South Africa has to offer and how much room there is for growth. The customers will be the ones..
Keeping up with new technology and marketing techniques is necessary for expansion, which is crucial for Amazon’s newest offering, Amazon Brand Story. But why was this most recent addition made? How does it affect consumer choice, and perhaps more significantly, how can you take full use of this brand-new Amazon Brand Story feature? Time to..
Amazon is a huge marketplace with tons of products. Wouldn’t you agree? And to achieve success in your business, you have to have a successful collaboration with Amazon. But that requires nothing but a good relationship with your vendor account manager. This must be a new term for you and you must be wondering what..
Amazon PPC ads are now necessary for brands, agencies, and third-party sellers who want to increase their sales on Amazon. By targeting specific keywords, brands can create relevant ads that show up in Amazon’s search results and competitor product listings. In addition, ad sponsors can control the content and budget of their advertisements, as well..
As an Amazon seller, there’s a good chance you’ve experienced one of the most challenging aspects of doing business with Amazon: returns. About 20-40% of your sales are later returned. However, Amazon would like its sellers to maintain a ratio of less than 10 percent. This means that only reducing amazon return reasons is not..
Amazon seller central introduced all the sellers on its platform with a very innovative and useful tool called “Manage Your Customer Engagement Tool,” which means that sellers are now able to manage their Amazon customer engagement with their target audience. And at the same time, it will allow brands to plan their strategies and execute..
The latest Amazon Seller Central tool for brand owners was launched in early 2021 and is called Amazon Brand Catalog Manager. By using this tool, you can increase your conversions and revenue. It can also help you ensure that your brand is not poorly represented, giving you more control and scope when it comes to..