As we know, Amazon is gaining popularity expeditiously among a more comprehensive section of the worldwide population. And it is obvious that the more it grows, the more complex the competition will be, and more enhanced brand content will be required. Amazon seller badge is one of the desires of every online Amazon seller. Still, very few get the chance to win it with their unique and unparalleled services to the customers and strict following of amazon selling policies.
In order to be among the one, you first need to understand what it actually means, what are the grounds that Amazon takes into consideration, and also, most importantly, how could you achieve it?
Additionally, we will also mention here some of the benefits that most commonly a seller receives after winning the title.
Amazon Best Seller Badge – An Overview
The Amazon Best Seller Badge is precisely an icon displayed in the search results and on the product detail pages for the items that are the best sellers in a category. Usually, Amazon displays this badge only for the #1 best seller in a category. Due to the latest Amazon updates, several products in a single category can carry the badge simultaneously.
But one thing is essential to keep in mind for the people looking to win this great badge – the bestsellers are updated regularly, or sometimes it becomes a matter of a few hours which means that if you have won the badge for an hour, you can even lose it the next hour, so it’s unpredictable, and make sure to stay focused on your enhanced brand content.
What Does The Ranking #1 Mean?
It means that a product has been recently sold more than other products in that specific category or subcategory on the Amazon marketplace with enhanced brand content. For example, if a book ranks one on Amazon UK but does not rank well on Amazon India, it will not carry the badge on Amazon India.
How Is It Beneficial To Have This Badge?
Customers have more choices of products than ever before. Nowadays shoppers are much pickier, and they’re also eager to go above and beyond in their research before purchasing. Contrary to popular opinion, buyers’ pricing isn’t the sole consideration when purchasing a product, and various circumstances influence their shopping decisions.
The Amazon Best Seller Badge guarantees users that an item is famous and bought by other consumers. This icon appears on the first two pages of a product search, and this differentiation substantially impacts conversion rates as per the a9 algorithm.
Customers can use this badge to put their trust in a specific product or supplier. It has the potential to significantly boost sales and improve a retailer’s reputation on Amazon.
Now, after having an in-depth understanding of the entire composition of this unique badge. Let’s look over the experts’ tips to help you win it.
- Choose Product Category Meticulously
Sellers must understand how to categorize their products correctly. If customers can’t find a seller’s stuff according to the a9 algorithm, there will be no sale, which is already a loss. Some categories have a higher level of competition than others. To obtain the label, you must be intelligent about where you place your merchandise.
- Optimize Your Listings Regularly
There are various processes to optimize a listing under amazon selling policies. It all starts with a well-thought-out keyword research approach that ensures product titles are relevant to what customers are looking for. High-quality photos can also help with listing optimization.
- Avoid Uncompetitive Pricing
Vendors must keep an eye on their competition in order to value their products appropriately. If a vendor chooses to set their prices greater and without enhanced brand content, then its customers’ average spending might be impacted.
- Improve Shipping And Delivery Process
If you are good at shipping and delivering products to your customers, it is very likely to receive positive reviews, which is basic but leaves the most influential impact on the customers and your chances of winning the bestseller badge.
Let’s Wrap Up
There is no doubt that the Amazon Best Seller Badge has multiple benefits and carries weight with consumers. However, we know that putting all your resources into achieving this target can sometimes be implausible. So we would recommend you to be wise while making strategies and planning for this ultimate goal that suits the a9 algorithm.
Work on your weakness rather than jumping into multiple categories that you’ve never experienced.
