To better reflect diversity and cater to customer interests, Amazon will begin adding fresh on-model photos to the description pages of select adult fashion products on March 31, 2023.

Amazon believes that everyone should be able to shop with them, which is why they want the imagery in their stores to reflect the diversity of their customer base. This new feature will allow sellers to add on-model imagery to the detail pages of selected ASINs in the Apparel category at no additional cost to sellers.

Customers will not be able to see the last 1-3 images in the block on desktop; the curated images block will have 1 to 3 new images (MAIN, PT01, PT02). We will increase the number of image blocks available on mobile devices to 10. Up to three curated images can be displayed without replacing any existing images.

It is still unclear how these new changes will be implemented as the announcement did not explain how images will be added and what will happen to existing images.