Starting February 1, 2024, Amazon will implement changes to the Fulfillment by Amazon (FBA) shipment process. Specifically, shipments in the Send to Amazon workflow will be automatically closed if they do not arrive within the specified timeframes outlined in the policy.

Updated Timeframes for Automatic Closure:

• Domestic Shipments: Shipments originating from US addresses will be automatically closed if they do not arrive within 45 days of the shipment creation date.
• International Shipments: Shipments originating from outside the US will be automatically closed if they do not arrive within 75 days of the shipment creation date.
• Multiple-Destination Shipping Plans: Shipments that are part of a multiple-destination shipping plan must arrive within 30 days of the first shipment in that plan arriving.

Reason for the Amazon Policy Update

The decision to update the automatic closure policy for FBA shipments is driven by Amazon’s commitment to enhancing the efficiency and reliability of its logistics and supply chain. These changes aim to:

Reduce delays in the FBA process.
Improve the accuracy and predictability of shipment arrivals.
Enhance the overall experience for sellers and customers.

Criteria for Arrival:

Shipments will be considered “arrived” when their status changes to in-transit, checked-in, delivered, or receiving. Shipments with statuses such as working, ready to ship, and shipping will be subject to the automatic closure policy.

Exemptions and Recommendations:

To ensure smooth processing, Amazon strongly recommends sending each shipment as soon as possible after its creation. Timely shipment submission will help streamline the receipt of your shipments and align with the updated policy.

Please prepare for these changes to take effect on February 1, 2024. If you have any questions or require further information, please contact our Amazon store management expert.

Buyer Auto-Cancellation Window” is a wonderful new function that Amazon has developed. Sellers can now appoint an identified window of time during which consumers can abandon orders that the seller has satisfied without need for additional mediation thanks to the Buyer Auto-Cancellation Window characteristic. 

Here’s how it works:

• You set a defined time limit, let’s say, a two-hour purchaser auto-cancellation window.
• If a purchaser decides to abandon their order within this set time setting, the system will automatically abandon the order for you, streamlining the procedure.
• Purchasers must fill an abandoned request for your manual approval if they wish to abandon their order after this window shuts. Consumers won’t be capable of abandoning an order once shipment has been confirmed.

It’s key to keep in mind that abandoning requests made by purchasers during this window won’t influence your data on abandon rates. These characteristics try to make your sales procedure go more smoothly and efficiently.

We trust that this update has the capability to fully change your amazon marketing agency, and our team of Amazon experts is here to support you in executing it and making the majority of this new functionality. Please do not delay to connect with us if you need support or have any questions.

For US customers, Amazon is bringing in-app shopping to networking platforms like Facebook and Instagram, elevating social shopping to a new level.

Customers may now easily shop on Amazon by using the Instagram and Facebook apps. Upon clicking on an Amazon product advertisement, users can finish the transaction within the social media app by utilizing their default payment method and Amazon account credentials.

Amazon wants to retain customers on social media by decreasing obstacles in the checkout process, which coincides with the recent surge in popularity of social shopping. On some Amazon product ads, customers will see real-time pricing, Prime eligibility, delivery estimates, and product details. They may check out without ever leaving the social media app by connecting their accounts with Amazon, and their purchases will be sent just like any other Amazon order.

For certain listed products supplied by Amazon or independent merchants in Amazon’s storefronts, in-app purchases are available through Amazon. These advertisements are managed by Amazon and may include either independent sellers’ or Amazon’s products.

It is possible for sellers and amazon marketing consultant to create their own advertising campaigns using social media apps and connect them to their Amazon product sites. However, the previously promised in-app shopping experience would not include these advertisements.

Benefits of the partnership

1. Improved targeting and optimization: Meta will show customers more relevant advertisements by utilizing data from Amazon and retailers that accept “Buy with Prime.”
2. Increased conversion rates: When customers link to their Amazon account, they can check out more quickly.
3. Advanced ad personalization: Meta adjusts real-time pricing and delivery estimates in accordance with the user’s Prime membership status, hence customizing ad messages and product pages.

Potential revenue opportunities

Advertising, Amazon, Snap, Meta, and others stand to gain from this collaboration:

• The best online retailers send more ad signals to apps, and users spend more money on them.
• Compared to other shops, Amazon has more sales on their platform since they earn higher transaction fees straight from the top mobile discovery ad engine.
• By adding a second sales channel, merchants may increase their conversion rate and benefit from 1:1 measurement between their preferred advertising platform and retail partner.

As this fascinating partnership continues, keep an eye out for additional updates.

Regarding a new charge called the low-inventory-level fee that will go into effect on April 1, 2024, Amazon has provided some crucial information. This charge is intended to solve issues with consistently low inventory levels in relation to client demand, which can have a detrimental effect on the effectiveness of the distribution network, the timeliness of delivery, and the cost of shipping.

Fee overview

Effective date: April 1, 2024
Usability: Products in standard sizes with historically low stock levels in relation to demand.

Calculation: Both long-term (past 90 days) and short-term (previous 30 days) charges are computed using historical days of supply. There will be fees if a product’s historical days of availability are less than 28 days.
Fee Structure: Depending on size tier, shipping weight, and historical days of supply, fees are assessed every completed product.

Transition Time: Sellers will have a period of transition during which any fees paid between April 1, 2024, and April 30, 2024, will be reimbursed back in May.

Discounts & Eligibility: Only standard size products with historical days of supply less than 28 days are subject to fees. Certain products are excluded, like those that are part of particular programs or that Amazon Warehousing and Distribution automatically restocks.

Keep moving forward despite the new low-inventory-level cost. You can maintain your competitive edge by working with our Amazon marketing consultant. Get in touch with us right now to see how we can assist.

A new option has been introduced by Amazon that makes it simple to convert your top-performing content into sponsored brand advertisements. This implies that you only need to click once to share your most captivating material with a large audience!
Here’s how it works:

• Determine which posts are your best ones: Seek for picture and video content that is already well-received by your audience.
• Boost with a single click: Just click the “Boost” button next to the post you’ve chosen in the post manager.
• Easy Setup: Your posts’ creative content will be instantly added by Amazon to the Sponsored Brand Campaign Builder.
• Activate now! To reach more prospective clients, check your campaign settings and start running your sponsored brand advertisement.

Benefits for you:

• Boost brand recognition by putting your products and brand in front of more people on Amazon.
• Try out your creativity: Analyze the effectiveness of your current content as an advertisement to assist you improve your upcoming marketing plans.
• Acquire Insightful Knowledge: Analyze the success of your sponsored brand advertisements to find out what appeals to your target audience.
• Budget-Friendly: Recall that using Amazon Post is still free! This feature makes use of your natural success to promote sponsored content.

Who can use it?

This new functionality is available to all Amazon advertising in the United States, including suppliers, agencies, and sellers. Get in touch with our amazon ppc specialist to find out more about how we can assist you in achieving your advertising objectives and utilizing sponsored products in your posts!

Seller-fulfilled orders will be included to Amazon’s Subscribe & Save program on June 27, 2024. This add-on gives you the ability to give your clients discounts on things that they usually buy, along with the bonus of automated delivery.

Key Details

• Automatic Enrollment: Depending on your Subscribe & Save default discount settings, eligible, replenishable products will be automatically enrolled.
• Default discount: Products fulfilled by your seller will be subject to the default discount you’ve selected for Fulfillment by Amazon (FBA) Subscribe & Save.
• Extra Discount: A further 5% off will be applied to customers who have five or more subscriptions planned for the same delivery day.
• Effect on orders: When deliveries coincide with customers’ selected delivery days, you can notice a rise in pending orders.

To Manage your Participation:

• Decide on a default discount: Go to Subscribe & Save > Learn More > Growth > Explore Programs > Increase Conversions.
• Choice to Modify or Opt Out of Exemption: Once the product is launched, you can change the exemption settings or choose not to participate in automatic enrollment.
• Evaluate Performance: Keep an eye on your dashboard to gain knowledge about your subscribed and saved metrics.

Our group of amazon consultancy services is here to assist you in making the most of the Subscribe & Save initiative. Please get in touch with us if you’d want individualized help or advice on how to take full use of this chance.

For brands similar to yours, Amazon has launched Brand Store Quality Ratings in an effort to improve the browsing experience and increase sales. What are the quality ratings for brands in stores? The overall quality and user experience of your brand shop on Amazon are evaluated by the Brand shop Quality Rating. Up to 50% more sales occur in stores with better ratings than in retailers with lower ratings. This measure is significant because it illustrates how well your brand draws in and keeps in-store consumers. What makes you need to worry?

• Possibility of higher sales: Better consumer trust and engagement lead to higher sales for stores with high quality ratings.
• Competitive Edge: You can identify areas that require improvement to stay competitive by comparing your store’s ratings to those of your competitors.
• Unique Recommendations: To help you maximize performance, Amazon offers unique recommendations that will lengthen customer stays and improve overall quality in your store.

Action Steps

• Check the rating of your store: To view your current quality rating, go to your dashboard in the brand store.
• Examine the suggestions: Amazon offers customized recommendations to raise the dwell duration and overall quality score of your store.
• Execute Improvements: To improve user experience and boost sales, take into consideration putting proposed modifications into practice.

Do you want your Amazon brand store to have excellent ratings? Speak with one of our Amazon marketing consultants right now to find out how our knowledge can improve your store and increase sales and consumer interaction on Amazon.

The Cart Abandoners and Declining Audiences tool was recently introduced by Amazon and can be accessed via Brand Tailored Audiences.

Brands may now target two significant audience categories with this most recent update:

Customers who have placed items to their cart but haven’t finished the purchase during the last 90 days are known as cart abandoners.

Audience Diminishment There are two subcategories in this:

1. Declining Top Lines: It’s anticipated that your most devoted clients will spend less money in the upcoming year.

Second, a hopeful drop is expected as customers continue to show promise but do not show loyalty by spending less. why is it important?

In the past, brands could reach out to new consumers and other loyalty groups, but it was difficult to deal with dwindling audiences. With the capacity to generate personalized promos directly from the customer loyalty dashboard and predicted customer lifetime value (CLV) information, brands can now proactively interact with cart abandoners and decreasing categories in order to optimize retention and revenues.

Cart Abandoners are now easily linked with both new and potential consumers when accessed through the Customer Loyalty dashboard’s Brand view. With the help of this integration, you can effectively target and interact with these crucial market segments in addition to understanding them.

Take action today!

Investigate new features in your customer loyalty dashboard and think about making special offers specifically for those who leave their carts empty. By taking a proactive stance, you may effectively maximize your marketing efforts and reestablish contact with prospective clients.

Do not hesitate to get in touch with our Amazon consultants if you need assistance comprehending or putting this change into practice.

To assist sellers in managing expenses for their percentage off and buy one get one deals, Amazon launched the Budget function. Sellers will now have to set a budget with a total amount or order count prior to the start of each new promotion.

The promotion will end as soon as it has raised 80% of its allocated sum. Customers who have previously used the deal will receive the remaining 20% to cover redemptions.

Do you want to get rid of any extra holiday merchandise? With the assistance of our amazon advertising agency, create percentage discounts and advertise buy one get one free offers.

Learn more about the performance of each product in your campaign. Amazon discreetly introduced Product Pages in the Ads Console, allowing marketers to track the effectiveness of their product listings, dive down to the campaign and ad group levels, and see how promoted products are doing.

It shows a list of all the items that are presently running in your ad campaigns and is situated on the Campaigns dashboard, directly below the Budget page.

To find out more about the product page and how it might support your advertising objectives, get in touch with our amazon ppc management service.

To better reflect diversity and cater to customer interests, Amazon will begin adding fresh on-model photos to the description pages of select adult fashion products on March 31, 2023.

Amazon believes that everyone should be able to shop with them, which is why they want the imagery in their stores to reflect the diversity of their customer base. This new feature will allow sellers to add on-model imagery to the detail pages of selected ASINs in the Apparel category at no additional cost to sellers.

Customers will not be able to see the last 1-3 images in the block on desktop; the curated images block will have 1 to 3 new images (MAIN, PT01, PT02). We will increase the number of image blocks available on mobile devices to 10. Up to three curated images can be displayed without replacing any existing images.

It is still unclear how these new changes will be implemented as the announcement did not explain how images will be added and what will happen to existing images.