Amazon is a scene of constant hostility. The increased share of products and goods on this platform are sold by third parties, who compete savagely for real estate. Some may go for fast-selling listings with fake goods, or they may portray their competitors with fake reviews as well.

The most common strategies are to find a once-popular but at the present neglected product and hijack its listing by showing up old used reviews of the page is to make whatever you are selling portrays trustworthy.

Here, we’re going to share reviews on what Amazon hijackers exactly do and how you can prevent yourself from taking action against these product hijackers. But first, start to know who is Amazon hijackers

Types of Amazon Hijackers

The very first step to protecting yourself or your Amazon listings to be hacked you are enough aware of the Amazon hijackers and their types. As an Amazon Certified Partner and Amazon Consultancy, it’s not a difficult task for us to find hacked listings.

• The Imposter – The product listing type and all the details will be similar to yours except the seller name. The motive to attract your customers by giving them an exact same product at cheaper price than your listings. Typically, Amazon hijackers can be Alibaba Suppliers or may be programmed bots.

• The Counterfeiter – Usually, it’s hard to find Counterfeiter as they completely create a second listing. They rip-off brand name, logo, images, etc. and knock-off your product. They are hard to spot.

• The Saboteur – These hijackers are probably after your buy box to sabotage all your categories and listings. They can also change the positive reviews into negative ones.

How Does a Hijacked Amazon Product Listings Look Like?

Amazon Hijacked Listings probably is meant that someone is selling fake or similar versions of your private label product or goods. This is a frustrating situation for the real seller, as he took an effort to create and own his brand.

We’ve described an example below of a Hijacked Amazon Product Listing:

As you’ve seen in the above image, there’s a Bluetooth Selfie Stick which is sold by MOCREO and it is the original seller of the product.

Also, on the bottom right side of the image, there’s one more seller i.e. REDGO who sold the similar product but the less price as compared to the MOCREO product (check below image)

And, if check the specific product listing of REDGO, we’ve clearly seen all the details are the same except the seller name which is highlighted in red color (in the below image) and this is the HACKED LISTING.

How You Can Prevent Hijackers? Follow Below Steps

To prevent from Amazon Product Listing Hijackers you need to precisely follow the below 3 steps that will help you:

Register Your Brand Name on Amazon: The very first, you need to prove your Brand Ownership that will protect you to knock your Amazon Listings by Hijackers. As amazon needs confirmation, so by enrolling your brand name on Amazon properly, it will be easy for you to prove your brand ownership against hijackers.

You just need to showcase some of your documents/information to Amazon includes a website, registered domain email address, or so on.

Visible Brand Your Products: The appearance of the product is the first preference for anyone and you can take the benefits of it. You must display your trademark and the logo should both be on physical items or product, packaging, and amazon listings. This makes your product unique and hard to copy.

Also, you can inform your customers in the product description for the same and if customers will find some unusual activity or scams they will immediately report.

Monitor the Listings Regularly: Checking your Amazon Listings regularly from now and then helps to identify suspicious activities fast. Quick notice of a hijacker can make a massive difference by minimizing damage.

Protect Yourself from Counterfeit Products & Sellers

Send a cease letter: It is the most effective way to deal with the hijackers, identifying and confronting them directly. You can write them the message via a link on their seller profile, asking them to remove the offer.

File a complaint with Amazon: This is an official method to deal with a counterfeit. All you need to do write two or three short sentences telling about the problem with screenshots attached while marking it as “urgent” so that your problems get solved within a couple of days.

Buy from the hijacker: If a counterfeit is still selling your products after all the complaints, you need to buy the product, take pictures, and prove it fake to suspend the hijacker and counterfeit products.

Conclusion

Amazon hijackers attempt to ride on the success of your brand-building efforts. The fake quality can also hurt your customer’s perception against you and your product. But you can prevent all these with the strategies mentioned above to protect your reputation and business.