Making misleading statements about the quality of your goods or regarding any critical aspect of it when creating an Amazon listing can get a seller close to epic danger. This could be in terms of account suspension, listing cancellation, payment forfeiture, or worst implications on vendor account management.

By keeping a close eye on your order defect rate, you can continue to sell successfully on Amazon.

We will help you with ODR for those unfamiliar with it. 

Let’s get started!

What is the Order Defect Rate Amazon (ODR)? And How Does It Get Calculated?

The Order Defect Rate (ODR) is a measure used by Amazon to assess a seller’s customer service and vendor account management standards. The ODR is determined by dividing the number of times the negative metrics (below) occurred by the total number of orders received over a certain period. 

This, together with other Seller Performance Measurements, will decide the Seller’s Rating, and it can lead to the revocation of Amazon seller credentials due to poor vendor account management.

An ODR Is Calculated On Various Defect Signals Outlined By The Amazon Itself, Like:
  1. Negative Feedbacks By Consumers
  2. Service Guaranteed Delivered Or Not (Claimed By Sellers At The Time Of Purchase) 
  3. Service Credit Card Chargebacks

Why Should Online Sellers Always Keep Authenticity At Priority While Selling On Amazon?

Amazon’s success has become a point of study for eCommerce entrepreneurs. Amazon advertises itself as a customer-focused company. One of the main reasons for its enormous success is the high level of trust customers place in things offered on Amazon.

Amazon takes extra precautions to offer a better user experience. Amazon has set various measures to evaluate if you are achieving customer expectations, one of which is ODR – Order Defect Rate Amazon.

If you exceed the ODR, you risk losing your entire retail operation. So, you can try hiring the best amazon consultant for this.

Consequences Behind High Order Defect Rate Amazon For Sellers With 3 Different Scenarios
  • In case of an increasing order defect rate Amazon of a seller, the possibility of getting Amazon to buy boxes diminishes. The sole purpose of doing this to any seller is to safeguard customers’ purchases and experience. 
  • Once your ODR increases above 1%, Amazon has all the authority to suspend your account under specific guidelines. Your seller credentials will be withdrawn, and your account will be canceled. Amazon will offer you 17 days to figure out why your account was suspended and how to resolve the issue, as well as submit a POA – Plan of Action – and resume selling.
  • More than 3% of ODR can make a seller’s biggest nightmare come true – Termination of account. That means you will lose the authority to sell on the platform forever. 

Thus, an online amazon seller should always fit this thing in mind that not being regular with ODR on the platform can eat your business altogether. 

Let’s Wrap Up

If all of your listings are correct, keeping an eye on the order defect rate on Amazon is the next best thing. Look for similarities amongst the listings. Is there anything that consistently causes customers to have a bad experience? 

You can also give a try to the best amazon consultant who holds years of experience working on the platform to such petty mistakes and provide enhanced brand content. It will assist you in maintaining a higher rank in Amazon search results for your business, building confidence among consumers and future buyers, and continuously improving your performance as a seller.

When you keep track of your order defect rate on Amazon, you can make changes to your listing to make it better. It’s a terrific opportunity to give your customers the best experience possible while keeping your problem order rate low.