Overview: It is crucial for Amazon FBA business or an FBM seller to have knowledge about Amazon Best Sellers Rank (BSR). Do you want to discover why it matters? Follow this blog and learn how Amazon figures out BSR and how it can affect how people find your product, how much you sell, how loyal your customers are and more.

Key Takeaways

  • Amazon’s BSR stands for one important figure, showing a product’s relative sales performance compared with others in the same group.
  • Your product may appear towards the top of search results and be more findable on Amazon if it has a low BSR.
  • Increased sales and repeat customers are a typical result of a good BSR.
  • Sellers can improve their product listings and change their marketing strategies to ensure higher BSRs.

Introduction

For an Amazon seller, understanding how their products fare on the market and against competitors is very important. One great tool to know where it is selling, the sales volume, market share and overall positioning is Amazon BSR. With millions of products trying to win customers over on Amazon, business might be hard to come by. However, by using BSR, sellers can navigate this difficulty and increase their chances of striking good business.

But what is Amazon Best Sellers Rank (BSR) and why it matters to those who sell on Amazon, continue reading this guide to learn more.

What Is BSR on Amazon?

For most products, Amazon Best Sellers Rank (BSR) is important once a product sells at least one item because BSRs are used — the lower they are, the higher their corresponding sales — to indicate how well a product sells on Amazon. The Amazon BSR reflects the success in one category only and not for an entire inventory.

Why is Amazon’s Best Seller Rank Important?

Amazon’s BSR shows how well a product is performing in terms of sales compared to others. A lower BSR means a product sells better than those with higher ranks.

  • Brand Acknowledgement

For sellers and their products, a lower BSR can increase brand recognition. Customers who see your product with a best-seller rank are more likely to recall your brand and think about returning later purchases from you.

  • Greater Visibility

A lower BSR affects visibility by pushing items up in Amazon search results and category pages. More sales resulting from this usually mean more profits for the vendors. Therefore, BSR will help you have Amazon FBA Business, FBM, or SFP (Seller Fulfilled Prime).

  • Consumer Loyalty

Companies that carry popular and top-selling products usually find higher customer loyalty. A high BSR can increase customer retention and inspire repeat business.

  • Inventory Control and Price Policies

Furthermore, BSR influences stock decisions and pricing. Depending on the BSR of their product, sellers might change their stock levels and pricing. Therefore, a high BSR could indicate the need to change prices or boost marketing campaigns to raise sales.

  • Advantage Competitively

Products with a lower BSR really stand out from the others. Customers more often find them appealing among like products in the same group. In a market with a total of options, a lower BSR can increase sales and market share.

How Does Amazon Figure Out Its Best Sellers Rank?

Amazon Best Sellers Rank list gets regular updates. However, nobody knows how Amazon works out this number. But we do know some things that affect it:

  • Sales Numbers

The biggest factor determining BSR is how many items a product sells in a short time on the last day. Products that sell more in a day tend to have a lower BSR.

  • Past Sales

Amazon looks at past sales figures to calculate BSR. It checks how well a product has sold over time, putting more importance on recent sales. This means a product’s BSR can shift as its sales patterns change.

  • Category Popularity

How popular a specific category is on Amazon can affect BSR. Products in categories that sell more overall might need higher sales to get a lower BSR than those in categories that don’t sell as much.

  • Competitive Products

Amazon calculates BSR in relation to other products in the same category. Suppose other products in the category are selling more units. In that case, it can be harder for a product to achieve a lower BSR.

  • Price and Product Variants

Pricing strategies and the number of product variants can also impact BSR. Competitive pricing and offering various product options can affect sales volume and, as a result, BSR.

  • Promotions and Advertising

These kinds of campaigns can improve the visibility of a product and boost sales, so they may lower the BSR during the marketing period. Remember, though, that BSR varies by category on Amazon; thus, a low BSR in one category does not mean a low BSR in another.

Amazon often updates BSR to show the newest sales data, so a product’s rank changes frequently. This makes it useful for sellers and buyers to see how popular and successful a product is on the site right now.

How BSR Differs from Search Ranking

New Amazon sellers often get confused about the difference between Amazon’s Best Seller Rank and Search Ranking. Both of them are two separate metrics that Amazon uses to evaluate how a product performs and how visible it is. Furthermore, both have different purpose that you can find below:

Aspect BSR (Best Seller Rank) Search Ranking
Purpose It shows sales of a product within its Amazon category, therefore providing sellers with a sense of its performance inside that category. It decides where a product shows up in Amazon’s search results, making sure that people who might buy the product can find it.
Calculation It’s calculated by looking at how well sales are going in a certain category and is updated every hour. It depends on many things, like how relevant the keywords are, how many reviews the item has, and product listing optimization.
Visibility It doesn’t change where a product shows up in search results; instead, it shows how popular it is in the category. It directly influences the position of a product in search results, influencing its customer view.
Buyer Trust It shows popularity and sales performance inside a category but might not immediately affect the search result decision of a buyer. It shapes how relevant and trustworthy a product seems to a buyer from search results.
Optimization Pricing, marketing, and customer service techniques inside the category of the product can help to improve it. SEO, keyword optimization, and advertising help to increase visibility in search results, so improving it.

 

Amazon Best Sellers Rank Tracker – How To Find BSR on Amazon?

You can find your Best Sellers Rank (BSR) on Amazon. Also, it is not a challenging task, as you can do this right from your Amazon product page. Just follow the steps:

  • Go to your product page on Amazon.
  • Move down to the “Product Information” part.
  • Find “Best Sellers Rank” in the table you see.

For more convenience in tracking your rankings, you can use an Amazon Best Sellers Rank Tracker. You can also check the rankings for your categories by:

  • Click on “Best Sellers” from the main Amazon menu.
  • Pick the right category and sub-categories.
  • Look through the list of Best Sellers.

Unfortunately, Amazon doesn’t show product data for products older than 90 days. Hence, tracking BSR and seeing how well products perform over long periods is difficult.

What’s A Good BSR?

What makes a “good” Amazon Best Seller Rank (BSR) change based on the product’s category. For instance, a BSR of 100 in a tough market like electronics has a reputation for being great, while a BSR of 5000 in a less crowded field can be pretty good.

 

Here’s a simple guide:

  • Top 100: People often think this is top-notch, showing strong product sales.
  • Top 1000: Shows good sales, but there’s still a chance to do better.
  • Top 10,000: Hints at okay sales, but the product might face some competition.
  • Over 10,000: This doesn’t mean it’s terrible, but it might mean the product needs to boost its visibility and sales to keep up with others.

Keep in mind that BSR is a relative measure. To get a clearer picture of your product’s performance, a professional Amazon store setup service can compare its BSR to that of similar items in your category.

Conclusion

Hence, for Amazon sellers to understand how their products are working in the market, the Amazon Best Sellers Rank Tracker is a very important statistic. Lower BSR means higher sales, and maybe it does that of brand awareness and exposure as well as customer loyalty and a competitive edge. Sellers can watch their BSR on Amazon to monitor their success by comparing it with other products in the category.

If this guide is of value to you, follow us for more such content. You can get in touch with us for an Amazon store setup service or any other service related to your Amazon FBA business.