Amazon has set free a calendar of key dates that sellers should take record of in order to prepare ahead of time.

Prime Exclusive Top Deals
April 12 is the deadline for US and Canadian submissions of Prime Exclusive Top Deals.

May 17 is the deadline in Japan for submitting Prime Exclusive Top Deals.

May 17 is the deadline for submitting Prime Exclusive Top Deals to the Netherlands, Poland, Belgium, France, Germany, Italy, and Spain.

Prime Exclusive Lightning Deals
May 3 is the deadline for US and Canadian submissions of Prime Exclusive Lightning Offers.

May 17 is the deadline in Japan for submitting Prime Exclusive Lightning Deals.

May 17 is the deadline for submitting Prime Exclusive Lightning Deals in the Netherlands, Poland, Belgium, France, Germany, Italy, and Spain.

Prime Exclusive Best Deal
May 3 is the deadline for submitting the best deals from Prime Exclusive in both the US and Canada.

May 17 is the deadline for Japan’s Prime Exclusive Best Deal submissions.

May 17 is the deadline for submitting Prime Exclusive Best Deals to the Netherlands, Poland, Belgium, France, Germany, Italy, and Spain.

FBA Inventory Cutoff
June 20 is the time limit for sellers in the United States and Canada to submit their FBA stock.

July 3 is the time limit for vendors and sellers of IXD/AJX retail/FBA stock in Japan.

July 7 is theĀ  time limit for FC sellers and traders in Japan to submit their retail/FBA stock.

June 27 is the time limit for sellers in the UK, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium to submit their FBA stock.

Inbound Shipping Cutoff
June 20 is the time limit for vendors in the US and Canada to experience their incoming goods.

July 3 is the time limit for vendors and sellers of IXD/AJX retail/FBA stock in Japan.

July 7 is the time limit for FC sellers and traders in Japan to submit their retail/FBA stock.

June 27 is the time limit for sellers in the UK, France, Germany, Italy, Spain, Netherlands, Poland, Sweden, and Belgium to submit their FBA stock.


These dates are key to making certain your products are obtainable and prepared for Amazon’s Prime-only give outs, as well as to avert stockouts during periods of high consumer demand. Make the majority of these possibilities by putting these time limits in your diary, setting prompts, and setting up a meeting with one of our Amazon marketing consultants!