As an Amazon seller, there’s a good chance you’ve experienced one of the most challenging aspects of doing business with Amazon: returns. About 20-40% of your sales are later returned. However, Amazon would like its sellers to maintain a ratio of less than 10 percent. This means that only reducing amazon return reasons is not an option for you; this is a necessity. If not addressed, the reasons for return can consume the entire profit and damage the reputation of your brand.
Fortunately, there are several things through which you can do to bring that ratio down. In this article, we will tell you a few tips for how to manage returns on Amazon and lower your return ratio on Amazon dramatically.
With this in your mind, you can begin to improve the way how you manage returns on Amazon. Although there isn’t a universal strategy, here are a few strategies that have proven successful previously for companies across all industries and sizes.
- Clear Return Policy
A hassle-free return policy is one of the most important factors for a successful business. With an easy return policy, you would never lose another customer again. The volume of orders will increase as customers shop with confidence and ease. Consider how to return instructions Amazon sellers enforce easy returns on orders and make them a part of its culture.
- Detailed Product Description
Your description of the product must be compelling and draw the attention of your customers to convince them to buy the product from you. By using a compelling description, you won’t only explain your product but also sell it to your customer by highlighting its best features and talking about its benefits. This will help them gain a clear vision of the product and would help to eliminate any Amazon return pile.
- Add High-Quality Images and Videos
High-resolution, professional product photos are essential to avoid any amazon return reasons successfully. At the very least, you should have more than one image of your product from different angles. Additionally, if you are selling your goods in different designs and colors, you’ll also require images for each style.
- Include Guides
If you are selling footwear, clothing accessories, clothing, or other products that are different in size and measurements, you should provide your clients with a size guide for every variation of your item. Give exact numbers so buyers can measure themselves at home and select the most appropriate size for their requirements. Also, describe the way your size is compared to an established brand for not adding up to the Amazon return pile.
- Inspect FBA Products
We strongly recommend only sending items that are in mint condition to FBA. However, you can sell used books and media in an acceptable condition through FBM (Fulfilled By Merchant) provided that you communicate the condition of your product clearly to the buyer to avoid Amazon return reasons.
- Use Best Practices for Shipping
Sellers who fulfill orders themselves often see Amazon return reasons or negative feedback from customers. If you ship the wrong item or fail to deliver on time, it could cost you the sales and get a poor reputation. By using the Fulfillment by Amazon this service, you will be able to prevent the losses that can result from these incidents as well as build trust with customers.
- Test Prices & Promotions
If your item has an excessive rate of return, you might need to think about cutting the cost. In addition, this informs the consumer that the quality assurance as a return instruction for the Amazon seller test has been completed and will boost the trust of your company’s reputation.
Winding Up:
Amazon return reasons are inevitable, but they can be helped. Between the status of your listing and the speed of delivery, there are many factors that can drive your return rates up or down. In addition, although the product description is informative, it does not specifically state how the product benefits the customer or its actual condition. So you need to focus more on how you can tell your customers about your products without misleading them to learn how to manage returns on Amazon.
