People are shifting their focus more into online businesses. Selling products and services has never been easier by using online sources. If your goal is to sell products, then the first thing that you must do is gain brand loyalty. 

Therefore to achieve it, you must be a part of other online platforms as well, other than Amazon. Especially if the seller owns it; for, e.g., if it is their website, nothing can be better than that. Therefore, being on the Amazon platform and running Amazon product ads would not help you reach the desired success. 

But why should you believe this? 

Well, to clear the doubts, here are some reasons listed below that would help you to understand why Amazon sellers should own a website for product selling and marketing.

  1. It will be your backup 

Amazon is a great platform where you would be able to sell your products easily. But the drawback it comes with is its competitive nature. Sometimes Amazon seller accounts are also suspended due to policy infringements or black hat tricks. So what to do to save yourself from such unwanted problems? 

Obviously, start a website of your own, as in such situations, having a website can be a lifesaver. Even if you lose your customers on account banning, your website would be your backup plan. Reach out to a trustworthy Amazon consulting service to get the best strategy implemented for the entire thing. 

  1. Strong relation with customers 

On using platforms like Amazon, you are just selling your products to the buyers, and you don’t have access to communicate with them. On the other hand, having a website means you can connect with them anytime through multiple marketing possibilities. 

You can tell them about recent updates, offers, social media accounts, and others through notifications. Moreover, this would further help to strengthen your relationship with them. 

  1. Access to valuable data

Amazon gives analytics data to the sellers, including details of conversion sales, orders, and others. Even you can avail of the day-to-day tracking of the Amazon PPC campaign to get the insight thoroughly. 

But when it comes to your website, they would probably help you get better-detailed analytics, which would be under your control. This starts from getting details like the amount of time a visitor has spent on your page, the pages that have interested them, etc. 

Having access to such valuable data would help to improve your website and gain success easily. 

  1. Build your brand 

Having an amazon seller account does not make you the owner of Amazon. On the contrary, it probably makes the customers think they are buying from Amazon itself and not from you. On the other hand, you cannot build a brand on Amazon but need to have a strong brand to sell on such a competitive platform. 

On the other hand, creating a website means giving yourself the chance to create your own identity. Your customers would know from where they are buying the products and whom they should look for in the future.

  1. Start selling B2B

One of the most lucrative ways to sell the products is on the B2B platforms. Having B2B buyers means you will have repetitive customers who would buy from you in large quantities. 

However, Amazon is completely based on B2C. So if you want to earn more and attract B2B customers, switch to creating your website today. 

  1. A Website makes you authentic 

Customers long for better deals, but only from authentic and trustworthy ones. Having a website of your own gives you the key to looking authentic in the customers’ eyes. 

This means when you sell products on Amazon, your customers are likely to visit your website and would get proof of your brand validation and amazon rich content. It would also help them differentiate between the fake sellers selling cheaper versions of your products.

  1. Create passive income source 

Everyone likes to earn some extra cash, and hence, it is a dream of many to create a source of passive income. So even if you don’t find much profit through Amazon’s sales strategy, you can still get a chance to earn profit from your website through different ways! Guess what? The one who can help you in this process is the Amazon certified partner, so have a talk to them in detail. 

However, it would not matter from which sales channel your customers have bought at the end of the day. All that matters would be the money which got transferred to your account.

Get started with a website today !!

Guess it’s enough working under the shade of someone else. Now that you know how valuable a website can be, get started with one today. Undoubtedly, having both a website and an Amazon Store would not hurt anyone, right? Or would it? 

People are shifting their focus more into online businesses. Selling products and services has never been easier by using online sources. If your goal is to sell products, then the first thing that you must do is gain brand loyalty. 

Therefore to achieve it, you must be a part of other online platforms as well, other than Amazon. Especially if the seller owns it; for, e.g., if it is their website, nothing can be better than that. Therefore, being on the Amazon platform and running Amazon product ads would not help you reach the desired success. 

But why should you believe this? 

Well, to clear the doubts, here are some reasons listed below that would help you to understand why Amazon sellers should own a website for product selling and marketing.

  1. It will be your backup 

Amazon is a great platform where you would be able to sell your products easily. But the drawback it comes with is its competitive nature. Sometimes Amazon seller accounts are also suspended due to policy infringements or black hat tricks. So what to do to save yourself from such unwanted problems? 

Obviously, start a website of your own, as in such situations, having a website can be a lifesaver. Even if you lose your customers on account banning, your website would be your backup plan. Reach out to a trustworthy Amazon consulting service to get the best strategy implemented for the entire thing. 

  1. Strong relation with customers 

On using platforms like Amazon, you are just selling your products to the buyers, and you don’t have access to communicate with them. On the other hand, having a website means you can connect with them anytime through multiple marketing possibilities. 

You can tell them about recent updates, offers, social media accounts, and others through notifications. Moreover, this would further help to strengthen your relationship with them. 

  1. Access to valuable data

Amazon gives analytics data to the sellers, including details of conversion sales, orders, and others. Even you can avail of the day-to-day tracking of the Amazon PPC campaign to get the insight thoroughly. 

But when it comes to your website, they would probably help you get better-detailed analytics, which would be under your control. This starts from getting details like the amount of time a visitor has spent on your page, the pages that have interested them, etc. 

Having access to such valuable data would help to improve your website and gain success easily. 

  1. Build your brand 

Having an amazon seller account does not make you the owner of Amazon. On the contrary, it probably makes the customers think they are buying from Amazon itself and not from you. On the other hand, you cannot build a brand on Amazon but need to have a strong brand to sell on such a competitive platform. 

On the other hand, creating a website means giving yourself the chance to create your own identity. Your customers would know from where they are buying the products and whom they should look for in the future.

  1. Start selling B2B

One of the most lucrative ways to sell the products is on the B2B platforms. Having B2B buyers means you will have repetitive customers who would buy from you in large quantities. 

However, Amazon is completely based on B2C. So if you want to earn more and attract B2B customers, switch to creating your website today. 

  1. A Website makes you authentic 

Customers long for better deals, but only from authentic and trustworthy ones. Having a website of your own gives you the key to looking authentic in the customers’ eyes. 

This means when you sell products on Amazon, your customers are likely to visit your website and would get proof of your brand validation and amazon rich content. It would also help them differentiate between the fake sellers selling cheaper versions of your products.

  1. Create passive income source 

Everyone likes to earn some extra cash, and hence, it is a dream of many to create a source of passive income. So even if you don’t find much profit through Amazon’s sales strategy, you can still get a chance to earn profit from your website through different ways! Guess what? The one who can help you in this process is the Amazon certified partner, so have a talk to them in detail. 

However, it would not matter from which sales channel your customers have bought at the end of the day. All that matters would be the money which got transferred to your account.

Get started with a website today !!

Guess it’s enough working under the shade of someone else. Now that you know how valuable a website can be, get started with one today. Undoubtedly, having both a website and an Amazon Store would not hurt anyone, right? Or would it?